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DRIVEN
BY
PASSION
CHEN
LI
Distills complex problems into simple solutions, and crafts engaging experience that tells a compelling story.
my work
Featured
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Work
Ship secure apps in a second
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led the end-to-end design process for the core feature of Slim.ai, from 0 to 1.
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Empowered engineers with 100% automated processes for more secure app deployments and drove a 550% increase in user adoption.
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​an 800% increase in task completion efficiency and a 350% reduction in error rates.
Bridge inner kids with multimedia experiences
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Led the project from ambiguity to certainty, from 0 to 1
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Crafted an immersive, gamified shopping experience, leveraging appealing graphic design and engaging copywriting, to foster a sense of belonging, resulting in a complete inventory sell-out within 2 days.
Build a new relationship with food
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​Discovered a potential product opportunity to set us apart from competitors
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Re-defined the users' problem when they try to achieve their fitness goals
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Emotional design to give users instant, visually appealing feedback through data visualization
Engage people to reward more coffee
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Simplified the complex information to the engaging visualization
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Gamification to motivate users to earn stars
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Creativity to brainstorm a lot of solutions
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